In order to mobilise followers and create meaningful activities during the time in quarantine the SI has created three social media campaigns based on the original 7 Day challenge themes – Eat, move and live (see the original toolkit here) – but this time focus is on fun and creativity.
The goal of 7 Day Challenge Quarantine Edition is to encourage your network to make the most of their time in quarantine. The campaign is an easy way to stay relevant and active in your social media channels and to create a big database of inspiring things to do while at home by using the same # all over the world.
All three campaigns consist of 9 posts – 1 introduction, 7 challenges and 1 end post. Each post consists of a challenge description and a suggestion for inspirational link or image to accompany the text, but you are free to use other content if you wish.
The three campaigns have different target groups:
Eat – adults with or without family (individual challenges)
Live – adults with or without family (individual challenges)
Move – families with children living at home (group challenges)