With The Creative Nation exhibition, the Swedish Institute and the Embassy of Sweden in Washington, D.C. showcase contemporary innovators and companies at the cutting edge of a wide range of industries. Zooming in on the music industry, the exhibition highlights artists who have given Swedish pop its reputation for excellence as well as innovators in production, distribution and hardware technology.

Sweden has long been ranked as one of the most creative and innovative countries in the world, with international recognition of its contributions to music, design and technology. Looking at startups, Stockholm is second only to Silicon Valley in producing billion-dollar tech companies, ‘unicorns’. Startups and music share one thing in particular: creativity. The Creative Nation exhibition traces the footprints of notable Swedes and shows how Swedish innovation is part of our common future.

Business relations Sweden–US

Moreover, an interactive part of the exhibition explores the longstanding, strong business connections between Sweden and the US. It shows how many jobs are created in the US by Swedish companies and US exports of goods and services to Sweden. Swedish companies are directly and indirectly responsible for nearly a million jobs in the US alone.

The Embassy of Sweden in Washington, D.C.
The Swedish Institute

The National Museum of Science and Technology in Sweden
Swedish Music Hall of Fame
Swedish Museum of Performing Arts
STHLM Music City

Sound design
Håkan Lidbo, Audio Industries

Graphic design

Lagerberg Media

Project manger

Oskar Röhlander