Alumni Network Toolkit: Images that change the world

Who is your prime minister or president, who is cleaning your office, who is on the football team, and who drives the tractor? Norms and stereotypes are all around us. This toolkit will make you question your own stereotypes.

Although norms are cultural, we hope that this toolkit will help you explore the norms that exist in your country through images. These can be about age, ethnicity, disability, sex and sexual orientation.

During the creation of this toolkit, SI has had the pleasure to collaborate with the ‘Gender Photographer’, Tomas Gunnarsson, who uses his powerful photography to encourage people to think about more inclusive communication.


This toolkit contains a physical exhibitionsuggested guest speakers and topics for seminars or workshops, a social media campaign and guidebook material to go with it. These building blocks can be used separately or together.

If you like, SI will help you get in touch with a Swedish speaker/expert on e.g. gender equality, masculine norms, norms and identity, inclusive communication, diversity and democracy etc. (see list below). Contact  for contact details.

Instructions and manuals

Step by step guide 

Application form 


Building blocks


A physical photo exhibition to be displayed at a suitable location. This is preferable done in collaboration with the Swedish Embassy or a local partner organisation with an available exhibition space.

Social Media Campaign

Want to hype up the exhibition you are having, promote you upcoming seminar on the theme or just create awareness is social media? Here is a social media campaign (for Facebook and Instagram) based on the exhibition and the guidebook consisting of both posts and a quiz.

Lectures and Workshops

Speakers can give lectures, as well as lead workshops of different content and length.  We kindly ask you to plan such events together with your contacts at SI.

Suggested Speakers with presentations and topics:

  • Marianne Nilsson, gender equality strategist, Region Värmland County Council. Topics: equality and economic growth, masculine norms, inclusive communication
  • Tomas Gunnarsson, gender expert, journalist and photographer. He is the producer of the exhibition in this toolkit. Topics: inclusive communication, norms and identity, gender issues
  • Johan Adolfsson, communication consultant; while SI was developing this toolkit, he worked as the communication director at the Municipality of Gävle, the example used in the exhibition and the guidebook. Topics: inclusive communication, gender issues, how to handle harsh criticism
  • Maria Richter Simsek, change agent and public speaker in equality and rural development. She will share experiences of inclusive practice and tools from Region Kronoberg County Council.
    Topics: Inclusive communication, norm creativity, norms beyond gender, inclusive public sector.
  • Hedvig Bergenheim, Communication Director, Region Värmland County Council. Topics: equality and economic growth, male norms and including communication.

Guidebook material for workshops

Step by step manual

  1. Plan your event – would you like to do a seminar on the topic, a physical photo exhibition or a social media campaign? It is ok to use one or all of the building blocks.
  2. If you are doing a seminar, think about what topic could be of interest to your target group. If you would like to arrange a seminar/workshop with any of the suggested speakers above contact for contact details and seminar planning.
  3. If you are interested in doing a physical exhibition it is preferably done in collaboration with your local Swedish Embassy/Consulate or other partner organisation since it requires an exhibition area. The exhibition is 18 panels in total, requiring 18 meters of wall space, including space between the panels. Or they can be hanged on wooden modules available at most Swedish Embassies/Consulates. Contact your collaborating partner to make sure you have an exhibition space.
  4. The social media campaign could be used to promote the exhibition or seminar. Or you can chose to only use the social media campaign. it is up to you!
  5. Apply for funding from SI.
  6. If you haven’t already, inform your contact person at the Swedish Embassy about your event.
  7. Create a page for your event so that people can register.
  8. Post your event in the Sweden Alumni Activity Calendar.
  9. Send invitations to your members. If you need help with reaching out to new members, get in touch with SI who can help sending an email to their contacts.
  10. Promote your event! Using social media or posters locally.
  11. Have your event!
  12. Send in the report to SI, within two weeks after the event has taken place.

How to apply

Contact  before you apply if you wish to get contact details to a Swedish expert speaker.

Submit the Application Form to apply for this event.

Note! The application must be sent at least five weeks ahead of the activity in order for the funding to reach your network account in time.

How to report

Here you find the Reporting Instructions.


For more information, contact

Q&A and more information

Q&A Images that Change the World