We will produce 1–2 short films that bring to life what it is like to live with albinism and show that persons with albinism can be role models for others. With our films we want to lift the problem up on the social agenda, disseminate knowledge and change behaviour and attitudes toward albinism. People with albinism will increase their self-esteem and dare to take place in society. We will enhance the capabilities of our organisations to work with change management. We will involve the media.