All our spaces are turning into a showroom designed by internationally famous Franco-Swedish designers FĂ€rg & Blanche. Each showcased brand has selected one or more objects, as well as a âsecretâ connected to them. The showroom has two further spaces, the first devoted to designers from the west coast of Sweden and the second devoted to wood, from the base of the tree trunk to the tips of its branches. Wood Insights highlights creative pathways and brings together designers and architects around a presentation and a series of talks. The aim is to discuss the use of different materials, manufacturing processes and resource optimisation.
At the end of the month, as part of Paris Fashion Week,  the showroom will be transformed in order to display the latest creations by top fashion brands: itâs Swedish Fashion Now! From 28 to 30 September, Heart 17 also offers creative workshops for young people and a talk on sustainibility, fashion and Tech. Heart 17 is an initiative that brings together people, brands, artists and scientists around innovative projects designed to achieve the United Nations Sustainable Development Objectives by 2030.
To complete the exploration, we offer special guided visits to the artist-in-residence studios at the Institut SueÌdois, with interiors entirely designed by pairs of Swedish designers and brands. During Paris Design Week (8 â 17 September), as well as the usual visits, the mediation teams proposes an innovative concept: âaperitif visitsâ. Discover Swedish flavours created by our new cafĂ©, FIKA, inspired by the look of each studio.
On 15 and 16 September, Architects Sweden is organising a series of talks between Swedish and French architects. Theyâll be talking about and comparing the challenges they currently face and explaining possible solutions. These discussions focus on projects in the field of urban planning and architecture, especially in terms of urban development, for which small towns can sometimes provide enlightening examples.
An example of an innovative architectural work in Sweden: Sara kulturhus in SkellefteÄ, with a virtual guided tour available here.
Detailed programme
Swedish Secrets: the showroom
- Friday 2 September â Sunday 2 October
- Admission free // Wednesday â Sunday // 12:00 â 18:00
Hem x 6 â Guided visits at 2, 3 and 4 pm
- Friday 2 â Sunday 4 September
- Friday 9 â Sunday 11 September
Hem x 6 â âAperitifâ visits at 5 pm
- Friday 2 + Saturday 3 September
- Friday 9 + Saturday 10 September
Talks & Discussions
- Design talks during Paris Design Week
- Wood Insights talks during Paris Design Week
- Architecture talks: Thursday 15 September â Friday 16 September
Participating companies and designers: Act of Caring, Alexander Lervik, Anna Elzer Oscarson, Anna Harström (New Contemporary/Stockholm Creative Edition), Atacac, Beckmans College of Design Stockholm, BlÄ Station, Cecilia Eduards (Eduards Accessories), Cecilia Pettersson, Dahl Agenturer, Diemonde, Dometic, Dux, Emeli Höcks, Emily-Claire & Erik GoksÞyr, EGA Erik Giudice Architecture, Esbjörn Grip, Filippa K, Form Us With Love, GÀrsnÀs, Hampus Penttinen, Heart 17, Ingridsdotter, Jakob Tangen, Johanson Design, Karl Andersson & Söner, Kjellander Sjöberg architects, Liljewall arkitekter, Lill O Sjöberg/Maria Zeilon (Skryta), Lisa Hilland, Markus Johansson, Matilda Hunyadi (Sloydlab), Maze Interiors, Murman arkitekter, MÄlerÄs, Nola, Nudie Jeans, Okko, Paradisverkstaden, Rave Review, Renewcell, Rika Studio, Robert Curran, Sami Kallio, Selam Fessahaye, Stackelbergs, Stina Rand, Stockholm Fashion District, Susan Szatmåry, Tarkett, The Swedish School of Textiles/University of BorÄs, Transparent, Ulf Linder, Unifrom, White Arkitekter, WÀstberg Lighting, Yvonne Börjesson Paris-Stockholm.
Swedish Secrets is organised in collaboration with Paris Design Week, Maison&Objet, Architects Sweden, Svensk Form VaÌst, Swedish Fashion Association, and Swedish Wood. With support from the Swedish Embassy in France, and Paris Habitat.
Swedish Secrets is part of the Swedish Design Movement, an initiative bringing together designers, fashion designers and architects convinced of the crucial role of design in the transition to a more sustainable society. All have signed this manifesto!
Instagram : @swedishdesignmovement