Communicating Sweden

A large part of SI's activities is about telling about Sweden. We communicate Swedish skills and experiences for an international target group, to put Sweden on the map and contribute to global issues. Our goal is to constantly develop our communication so that our target groups can learn more about Sweden and to support those who work in international contexts.
Photo: Simon Paulin/
Two people kayaking.
Foto: Henrik Trygg
Sweden in digital channels
We are behind Sweden's official website in English, and also communicate in Arabic and Russian. Social media is the hub of Sweden's digital communication and we can be found on Facebook, Twitter and Instagram, among others. Through external monitoring and good local knowledge, we can reach more people with exciting content about Sweden.
The website
Examples of Brand Sweden visual identity.
Sharing Sweden - information and materials about Sweden
Sharing Sweden is a web platform with material that Swedish embassies, consulates and other organizations can use to share information about Sweden. Here we offer communication concepts, exhibitions, social media campaigns, fact sheets and books about Sweden on topics such as societal issues, innovation and sustainability.
The Sharing Sweden website
Two young women standing in front of a tall building.
Photo: Oskar Omne
Study in Sweden
We are also working to increase Sweden's attractiveness as a nation of knowledge. Through the student platform and activities at embassies, fairs and universities around the world, we work to increase knowledge about Sweden as a country of study.
The Study in Sweden website
A view of a misty forest.
Image Bank Sweden
Image Bank is Sweden's official image bank. It contains several thousand images that show everyday life in Sweden and reflect such themes as Swedish innovations, sustainability and culture and creativity. If you wish to talk about Sweden abroad, you can download and use the pictures free of charge. SI administers Image bank Sweden together with Visit Sweden.
Image Bank Sweden
A view of the courtyard at Hötel de Marle.
Foto: Julien Bourgeois. Institut suédois fotograferat från trädgården.
Institut Suédois
Every year, more than 100,000 visitors get to take part in Swedish culture and education in various forms through the Swedish Institute in Paris. This makes the institute one of the most visited foreign cultural institutes in the French capital. SI Paris is also Sweden's only cultural center abroad and the task is to promote Swedish culture.
The English website of Institut Suédois