The Swedish Institute gathers knowledge about the image of Sweden abroad and monitors international trends. Sweden has a brand platform based on common Swedish values that stand out internationally. The main message is that Sweden is a development-oriented country in which people and the environment take precedence.

A shared perception of what Sweden has to offer helps us communicate with the rest of world and make sure that our message has a stronger impact. The brand platform is a result of close collaboration between the Ministry for Foreign AffairsBusiness Sweden, the Ministry of Enterprise and Innovation, and the Swedish Institute.