Analysing the image of Sweden

What is Sweden known for? How are we rated in comparison with other countries? We can help you answer these questions. We continuously perform analysis and do our own studies.
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The Swedish Institute gathers knowledge about the image of Sweden abroad and monitors international trends. Sweden has a brand platform based on common Swedish values that stand out internationally. The main message is that Sweden is a development-oriented country in which people and the environment take precedence.

A shared perception of what Sweden has to offer helps us communicate with the rest of world and make sure that our message has a stronger impact. The brand platform is a result of close collaboration between the Ministry for Foreign AffairsBusiness Sweden, the Ministry of Enterprise and Innovation, and the Swedish Institute.

For more information, please contact