Swedish Design Movement goes virtual! New exhibition launched at Milan Design Week.

On June 7, the virtual exhibition "Swedish Design Movement - Leading the way" premiered at Milan Design Week. The exhibition is open to everyone, at any time for at least one year.
Interiörbild från Sara Kulturhus. En trappa i trä.

“Swedish Design Movement – Leading the Way” invites visitors to experience the work of leading Swedish innovators in design, architecture and fashion.

With one click only, visitors can encounter a selection of inventive Swedish design on display in a digital version of the renowned Sara kulturhus in Skellefteå, one of the world’s tallest wooden buildings, from wherever you are.

The exhibition features projects exhibited as material-true 3D models by eighteen sustainability-driven Swedish design companies working in furniture, product design, fashion and architecture. The exhibition also includes a selection of films.

Inside the exhibition, a green path and guiding arrows show the visitors around. Each product on display offers more info about the design and the company through images, texts and videos.

The exhibition is open for everyone everywhere, all around the clock at swedishdesignmovement.com.

Read more about the exhibition here:


Participating companies in the virtual exhibition

A New Sweden, Atacac, Claesson Koivisto Rune Architects, David Design, Fogia, Form us with Love, In Praise of Shadows, Kjellander Sjöberg, maxjenny! Reform Design Lab, Swedish Stockings, Tarkett, Tham Videgård, VERK, Wästberg, White Arkitekter, Wingårdhs Zilenzio.

Companies in the film selection

Atacac, Baux, Cake, Gärsnäs, Renewcell, White Arkitekter och Wästberg.

The films in the virtual cinema are produced by the Swedish Institute and Svensk Form (the Swedish Society of Crafts and Design). Producer Note Design Studio and Director of Photography Carl Engberg.

Swedish Design Movement – Leading the way is produced by Svensk Form (the Swedish Society of Crafts and Design) and the Swedish Institute, together with the production company Adorno. The exhibition is part of the program within Swedish Design Movement