Category: The image of Sweden

2023 was a year marked by several major events of different sorts. Qur’an burnings and Sweden’s path towards NATO membership made headlines internationally, as did Loreen’s win in the Eurovision Song Contest, as well as the Swedish national team’s bronze medal in the FIFA Women's World Cup. But what impression did these and other events have on the image of Sweden? Is the image of Sweden changing?

Cover photo: Henrik Trygg/imagebank.sweden.se

The image of Sweden

The image of Sweden abroad 2023

The image of Sweden

Sweden and the 2023 Nation Brands Index: Time for a rethink?

We asked Simon Anholt, founder of the Nation Brands Index, to comment on Sweden’s results in this year’s survey. He notes, among other things, that most countries have not just…

The image of Sweden

”We tell the story of Sweden to our international audiences”

How can one present the story about Sweden as a country? Who is actually interested, and what do they want to know? Lena Allerstam is the head of the Global…

The image of Sweden

Sweden ranked third best country in the world according to new study

The images of countries are normally robust phenomena. Sweden is a country that the outside world for a long time has associated with trustworthiness, equality, sustainability, and modernity. This image…

The image of Sweden

How the Swedish Institute analyses Sweden’s image

In recent months, the eyes of the world have been focused on Sweden due to, among other things, its application to NATO and the public gatherings where individuals have destroyed…