Interested in extending the liftetime of your wardrobe favourites? The “activate your closet” films highlight different ways to prolong the life of garments with simple techniques and materials you find at home. The positive side effect is behavioural changes needed to meet the great climate challenge we face. 80% of the climate impact of Swedish clothing consumption stems from the production phase. In other words, using your favourite pieces longer saves a lot of harmful effects.
The films can be used as inspiration on social media to attract attention to the Fashion Revolution toolkit, as a social media campaign on its own, or combined with (online-) workshops, for example styling, re-dyeing, remake or mending.
Please make sure that you only use the campaign texts provided by the Swedish Institute. The texts for the campaign are in English but can be translated to your local language.
Tutorials for social media:
Support for communication in social media– texts for translation to your local language