Showroom: Swedish Fashion

As part of Swedish Design Movement, an event devoted to sustainable design, and to coincide with Paris Fashion Week, the Swedish Fashion Association is organising a week of showrooms with some of the most interesting Swedish brands. The focus is also on students and new talents.

For one week, Swedish fashion will be joining forces with Swedish Design Movement and occupying part of the Institut Suédois with three showrooms.

On 28 and 29 September 2021, no less than eight Swedish Fashion labels will be presenting their latest creations to fashion professionals and the general public: ABOMÉ StudioAVAVAVDiemondeHouse of DagmarIggy JeansIngy StockholmJeanerica and Susan Szatmàry.

From 30 September to 3 October 2021, the focus will be on young fashion designers and students with two showrooms. The first, designed by the Swedish Fashion Council, brings together the young brands Jade CropperSelam FessahayeEllen Hodakova and Rave Review. The second, organised by Beckman’s College of Design in Stockholm, presents the creations of 11 graduates and alumni of this highly respected school.

In partnership with Paris Design Week, the Swedish Fashion Association, the Swedish Fashion Council and Beckman’s College of Design Stockholm.