Pioneer the Possible showcases the story of Sweden’s role in the green transition, focusing specifically on collaboration, transportation, renewable energy, sustainable industry, and green buildings. It is based on Sweden’s ambitious sustainability goals and its unique model of cooperation between the public sector, business, and academia.
Sweden has taken a lead in the green transition. In Sweden, renewable energy sources account for 60% of the energy production. By 2030, all new cars sold will be electric, and, by 2045, Sweden aims to be fossil-free with 100% renewable energy. The motto “we are better together” unites stakeholders and has contributed to the successful efforts to develop a wide range of solutions that drive the green industrial transition forward.
“Pioneer the Possible is one of the Swedish Institute’s most widely used communication materials – it has been shown from Vietnam to Paris. Now, it’s House of Sweden’s turn, and it’s hard to imagine a more suitable place to meet the American market,” says Madeleine Sjöstedt, Director General for the Swedish Institute. “The exhibition showcases a wide range of companies and initiatives, and Sweden’s ability to collaborate and create tomorrow’s solutions.”
Visitors to the exhibition will explore the factors that have made Sweden a world leader in renewable and sustainable energy, learn how alternative fuels and more energy-efficient technology are changing industries, and discover the ways in which Sweden has created cost-effective solutions that strengthen the production of green steel.
“We are thrilled to present this exhibition in the United States to showcase Swedish green transition initiatives,” says Karin Olofsdotter, Ambassador of Sweden to the United States. “By highlighting Swedish companies’ achievements and innovative solutions, we hope to inspire and learn from others, and accelerate the transition towards a more sustainable world.”
Pioneer the Possible is produced by the Swedish Institute and the Green Transition Initiative, a collaboration between Business Sweden, the Swedish Energy Agency, Vinnova, and the Embassy of Sweden in the United States.
The following companies and organizations participate in the exhibition: Atlas Copco, CAKE, Candela, Einride, Envac, Epiroc/LKAB, Ericsson, Fossil Free Sweden, Green Transition Initiative, Heart Aerospace, HYBRIT, IKEA, Minesto, Northvolt, SIREUS, Skanska, Stockholm Exergi, Stolab, Stora Enso, Swedish Energy Agency, Swedish Waste Management, TreeToTextile, Urbs, Vattenfall, Vinnova, Volvo Cars, and Volvo Group.
House of Sweden is open to the public every Saturday and Sunday between 12:00 p.m. to 5:00 p.m. (ET). For more information, visit the House of Sweden’s website.