A modern music industry is non-existent in most regions in Africa. The need for protection of immaterial rights and to give creators fair pay is critical.
We will create a fundament for an equal position in the global music market. And at the same time build a grassroots movement with leverage to bypass government censorship and corruption – to promote equality and freedom of expression.
We will combine state of the art digital technology developed in Sweden, with African local knowledge, and reach out through social media with a strong message; Together we will build a new African music industry to disrupt the global market and give creators the careers, rights and paychecks they deserve!