Baltic AID 2.0 focuses on a network of professional musicians and independent managers in the Baltic Sea region. The project will address the situation for musicians in the wake of the pandemic.
The pandemic has caused huge problems for independent musicians and music mangers in the Baltic Sea region. According to Baltic AID 2.0, the music scene has virtually been destroyed. The project states that independent musicians and music managers were even before the pandemic struggling to survive in a commercialized music business. Many of them lack marketing and management skills, and contacts and networks in the region.
Against this background, the project is expanding an existing network for independent musicians and music managers in the Baltic Sea region. The network was set up during a previous pilot project and the ghe goal of this project is to expand the network by defining collaborative structures for music business in the Baltic Sea region. Among other things, the project wants to strengthen the regional music market and the regional cultural diversity, by enhancing the capacity for self-management and innovation. The activities include a report on the interfaces between music markets, and a toolbox including a digital platform for musicians and managers in all partner countries. The shared methodology will be developed through four learning events.