The Baltic Links project works with cultural actors in the Baltic Sea region. It wants to build a common cultural identity and develop new audiences.
Cultural projects often result in mainstream heritage and tourism activities and do not focus on bigger challenges of our societies such as racism, migration and a common identity. Hence, there is a need to broaden the cultural activities in the Baltic Sea region. For this purpose, the Baltic Links project wants to strengthen existing cultural networks and increase knowledge on audience engagement. The plan is to engage actors on different levels of the cultural sector and establish an international network of cultural institutions, organizations and experts. By expanding the networks to the EU, it will connect the Baltic Sea region with the rest of Europe and its audiences. Also, the Baltic Links project plans to connect two existing networks: River//Cities and Access Europa.
The project will focus on network meetings. and promote communication between the partner organizations as well as externally, through newsletters, websites, and social media accounts. As part of the project, the partners also cooperate with organisations in other countries not mentioned above.