BSB is about boating tourism in the Baltic Sea region. The project wants to establish a network of guest harbors in all parts of the region.
The BSB project argues that boating tourism has a huge growth potential in the Baltic Sea region. Small harbors are important for the development of regions, cities and settlements. For instance, they provide business opportunities and local jobs. However, the BSB suggests that there is much to be done with regard to the guest harbors in the Baltic Sea region. There is currently no common marketing strategy for the region as an entire destination for yachting. BSB argues that traditional marketing approaches do not really attract new groups of tourists, when segments such as “adventure tourism” and “eco-tourism” are growing.
One of the challenges for small harbors is that they have limited resources for internationalization and promotion of common routes, etcetera. The BSB project wants the guest harbors in the Baltic Sea region to work together on marketing strategies for both internal and external travelers. For this purpose, the project will create a network of guest harbors from all parts of the region. One goal is to boost the blue economy of the region, in which sustainability is a core component, to increase the competitiveness of the Baltic Sea as an attractive destination for boating tourism.
The project will conduct a survey among the participants to better understand the gaps and opportunities of the harbors, which will be used to implement a common sustainability concept. Another ambition is to explore the possibility to create a common platform for yachting destinations in the Baltic Sea region.