The common heritage of the Hansa cities constitutes an opportunity for better promotion of the region as a sustainable tourist destination. According to the RE-HANSA project, history can be used to create interesting events, which will connect people in the region and attract visitors from the outside. It will also allow the cities to prolong the tourism season and create more jobs.

The project stresses that Russia is important for the Hanseatic cultural tourism as a whole. Yet, Russia has so far not been able to participate in other ongoing efforts, such as the EU project where tourism connected to the Hansa heritage is promoted. Therefore, RE-HANSA will include Russia in the Hansa Tourism, which is a brand for Baltic Sea tourism and a part of the Hansa Cultural Route of the Council of Europe.

The Russian partner is the city of Pskov, the host of the International Hanseatic City in 2019. The EU project will benefit from RE-HANSA through additional connections and contacts with Pskov, and indirectly other Russian Hansa cities. The activities include development of trekking and walking tours and international launching of Pskov as a Hanseatic city.