Talk on design as key for a sustainable shift at new Swedish design festival

Southern Sweden Design Days is Sweden's new international design event. The very first edition of the festival takes place in Malmö on May 27-30. Swedish Design Movement contributes with a talk on design and innovation as keys for a sustainable future, with focus on the fashion- and textile industries.
Participants: Anna Vilén, Communications - marketing and brand, Sysav Harald Cavalli-Björkman, Chief Marketing Officer & Head of Investor Relations, Renewcell Saif Bakir, Co Founder & Creative Direcctor, CMMN SWDN Jenny Bergström, Project Manager, Swedish Institute Caroline B Le Bongoat, Business Developer, City of Malmö Moderator: Yasemin Arhan Modéer, The Bridge by Altitude Photo: Daniel Engvall
Due to the pandemic, the premiere was postponed for a year with more time to prepare. This has resulted in a full-featured program with over 150 activities
spanning the entire design field; from arts, crafts and graphic design to fashion, furniture design, industrial design, architecture and even urban planning.
This year's edition will be a hybrid with both physical and digital programs.

The festival is organized by Form/Design Center, which together with Malmö stad and other partners are working to  create dialogue on issues of design 

and sustainability towards international target groups since many years.
 

Malmö stad is running the Smart Fashion City Malmö initiative, which is a local business network that aims to develop the sector and promote sustainable growth 
and circular development. Malmö stad is also one of the driving actors of  Swedish Design Movement, which brings together playersin Swedish design, fashion 
and architecture who are spearheading the transition to sustainability. 

In the panel discussion A sustainable shift, representatives of the fast-growing sustaintech company Renewcell, the world-unique textile sorting plant Siptex 
and the progressive fashion brand CMMN SWDN, meet to discuss their different roles, perspectives and responsibilities in the fashion and textile fields.

- Design knowledge and innovation play a crucial role in the transition to a sustainable society, both in Sweden and globally. 
By mobilizing leading players in the industry, a faster and more profound transformation can take place. We are pleased to be able to bring these actors 
with different roles in the fashion system together, and contribute to an increased exchange of knowledge during Southern Sweden Design Days, 
says Jenny Bergström, Swedish Institute.

The talk A sustainable shift is broadcasted on Friday 28 May at 13–13.30.

Participants:

  • Anna Vilén, Communications – Marketing and brand, Kommunikatör – Sysav
  • Harald Cavalli-Björkman, Chief Marketing Officer & Head of Investor Relations, Renewcell
  • Saif Bakir, Co Founder & Creative Direcctor, CMMN SWDN
  • Jenny Bergström, Project Manager, Swedish Institute
  • Caroline B Le Bongoat, Business Developer, Malmö stad
  • Yasemin Arhan Modéer, Moderator, The Bridge by Altitude

Read more about the program on Southern Sweden Design Days.

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