Category: The image of Sweden

Sweden's image is currently discussed through many contexts, including the public security situation and the weak krona. Questions like “How do burnings of the Qur’an affect Sweden’s image?” and “How can we strengthen Sweden's image?” are often posed to the Swedish Institute (SI), the agency tasked with monitoring and analysing how Sweden is viewed. Here, Madeleine Sjöstedt, SI’s Director-General, explains the agency's responsibilities and the work ahead.