Category: The image of Sweden

How can one present the story about Sweden as a country? Who is actually interested, and what do they want to know? Lena Allerstam is the head of the Global Communication unit at SI and is responsible for Sweden's official websites and social media channels with over 3 million followers. The unit aims to generate interest and trust in Sweden and maintains an ongoing dialogue with people from all corners of the world.

Lena Allerstam, head of the Global Communication unit at SI. Photo: SI.

The image of Sweden

”We tell the story of Sweden to our international audiences”

How can one present the story about Sweden as a country? Who is actually interested, and what do they want to know? Lena Allerstam is the head of the Global…

The image of Sweden

Sweden ranked third best country in the world according to new study

The images of countries are normally robust phenomena. Sweden is a country that the outside world for a long time has associated with trustworthiness, equality, sustainability, and modernity. This image…

The image of Sweden

How the Swedish Institute analyses Sweden’s image

In recent months, the eyes of the world have been focused on Sweden due to, among other things, its application to NATO and the public gatherings where individuals have destroyed…

The image of Sweden

Madeleine Sjöstedt on Sweden’s image internationally

Sweden’s image is currently discussed through many contexts, including the public security situation and the weak krona. Questions like “How do burnings of the Qur’an affect Sweden’s image?” and “How…

The image of Sweden

Sweden ranks 15 of 50 countries regarding health crises management

A report from Nation Brands Index (NBI) published August 25 focuses on the strength of 50 nations brands in relation to how they deal with health crises, such as the…