An estimated two billion tonnes of municipal waste were generated globally in 2016, and according to projections from the World Bank, this number is expected to increase by 70 per cent before 2050.
About
While people living in high-income countries produce more waste compared to those in low-income nations, reducing waste is a global crisis that requires all of us to do our part. The Re:waste toolkit is a social media campaign for Alumni Networks that outlines the underlying problems, the steps we all have to take to get out of the situation, and clever new innovations in development and on the market.
A successful approach to solve the crisis must be based on a properly managed waste hierarchy and a striving for a circular economy. The ultimate approach to waste management is to not create any in the first place.
Related Toolkit:
Plogging
Plastic Free Week
Re:Waste
Instructions and manuals
Building blocks
Below you find all parts of the campaign that can be used to raise awareness about the problems and opportunities we face concerning waste reduction and recycling. Since this is a toolkit made for social media there is no financial support included in it. However, if your Alumni Network is interested in hosting a discussion or a Plogging activity in connection to the campaign you can apply for financial support by submitting the application form.
Social media
Videos
Post 1: The globe (mp4, download from Vimeo)
Post 2: How long will it last? Can, wrapper, diaper (mp4, download from Vimeo)
Post 3: How long will it last? Newspaper, balloon, apple (mp4, download from Vimeo)
Post 4: How long will it last? Plastic bottle, cigarette, glass bottle (mp4, download from Vimeo)
Post 5: How long will it last? Plastic bag, chewing gum, styrofoam (mp4, download from Vimeo)
Post 6: Swedish waste disposal – a love story (mp4, download from Vimeo)
Post 7: Reuse (mp4, download from Vimeo)
Suggested texts for Facebook or Instagram for above 7 posts (English, Word)
Videos without text for local language
Post 2, no text: How long will it last? Can, wrapper, diaper (mp4, Vimeo)
Post 3, no text: How long will it last? Newspaper, balloon, apple (mp4, Vimeo)
Post 4, no text: How long will it last? Plastic bottle, cigarette, glass bottle (mp4, Vimeo)
Post 5, no text: How long will it last? Plastic bag, chewing gum, styrofoam (mp4, Vimeo)
Instruction regading font, size and leading (English, PDF)
GIF Stickers
You can find GIF Stickers at gimphy.com – swedense to use in connection to your social media campaign.
Quiz for Instagram Stories or other social media platforms
Quiz: questions and answers (English, Word)
Use with suggested images from Image Bank Sweden: Waste, Recycle, Reuse, Energy, Plastic, Triple helix
Suggested hashtags: #rewaste
How to apply
As there is no financial support included in this toolkit, you simply email to alumni@si.se to sign up.
How to report
As there is no financial support included in this toolkit, you do not have to report your campaign via the reporting link. But please send a little reflection about the activity to alumni@si.se.
Contact
For more information, contact alumni@si.se.