The purpose of Study in Sweden Inspiration Day is to inspire and to support the professional development of those working with international marketing and recruitment in Sweden.
Register online here. Registration is free of charge and is on a first come first serve basis. Participation is limited to staff from Swedish universities and governmental organisations.
Time: 9.30-16.00, mingle from 16.00 onward
Location: Kungliga Myntkabinettet, Slottsbacken 6, Stockholm (next door to the Swedish Institute). Room: Flygelsalen
9.30 Welcome and opening
9.45 Updates from the Study in Sweden teams marketing and recruitment activities
11.00 Marketing automation for higher education marketing, Phil Taza, Higher Education Marketing
13.30 Lessons learned from digital communication in China , Xin Dai, Swedish Institute
14.40 The importance of user experience in digital channels, Flemming Lund Blixt, Adobe Experience Cloud
15.40 Wrap-up and questions