Media visits to Sweden are an essential part of promoting Sweden. The visits are arranged by the Swedish Institute as a response to interest from international media. During 2020 approximately 60 journalists will visit Sweden.

10 journalists from Egypt, Tunisia, Algeria, Jordan, the United Arab Emirates, Japan, Ukraine, Indonesia, Colombia and the UK will visit Sweden during Stockholm Design Week.

The journalists will meet established and new designers, visit Stockholm Furniture & Light Fair, participate in a guided visit to Young Swedish Design (Ung Svensk Form), and visit several pop-up exhibitions during Stockholm Design Week.